In the nascent days of the 1940s, as the pillars of the Nahar Group were being laid, the overarching ethos of Indian industry was governed by a ‘make-first and sell-later’ philosophy, with a prime emphasis on production.
Yet, with a prescient vision, we at Nahar discerned the imminent shift that would transpire: a time when production would outpace consumption, catalyzing the imperative to pivot towards securing markets first. This epiphany became the bedrock of Nahar Group’s ‘Customer-Centric Renaissance’. Instead of just manufacturing, we embarked on a journey, visiting our patrons to fathom their evolving needs. Our compass directed us towards crafting bespoke products, ensuring that our offerings not only met but surpassed expectations. Moreover, our commitment transcended mere transactions; we endeavoured to offer an unparalleled service value, fortifying our clients’ competitive edge.
The fruits of this ethos are manifest: a steadfast clientele, where every account has been nurtured and retained, standing as a testament to our unwavering commitment since our inception. This ‘Cult of Customerisation’ has been instrumental in elevating Nahar Group to a majestic stature, now a Rs. 7,000 Crore conglomerate. Yet, with humility and ambition, we believe our odyssey has just commenced.